Penguins of irony rejoice: List of 2006’s worst marketing blunders blunders. Includes disasters from 2007.

Quotes sealCNN is running a story listing four of 10 biggest marketing blunders of 2006 as compiled by “Kelly O’Keefe, an independent branding consultant and CEO of O’Keefe Brands.” (Apparently it takes Kelly three months to come up with a Top 10 list as the person/company always puts out the list in March.) The big problem is that two of the four listed — TBS Aqua Teen Hunger Force silliness and JetBlue — took place in 2007. Maybe they meant biggest marketing blunders for the fiscal year ending March 07?

In CNN’s defense they do say “last year and even early this year,” but it sure reads like a very late Top 10 of 2006.


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